Alexa “Lexie” Van Orden

Marketing and Communications Specialist and Writer

I am an experienced writer, aspiring marketing and communications specialist, and enthusiastic stylist seeking opportunities where I can be a valuable asset to a company. I have acquired a variety of skills through my two years of experience in marketing, communications, journalism, and the fashion retail and guest relations industry that I can utilize to help grow your business or non-profit organization. I love working with people; my goal at heart is to help others. As a creative and dedicated professional, my main objective is to achieve lasting and consistent, long-term success for your brand.

  • Digital Marketing

  • Social Media Management

  • Copywriting

  • Article Writing

  • Social Media Analytics

  • Google Ads

  • Wordpress

  • Press Releases

  • Advertising Research

  • Public Relations

  • Journalism

  • Sales

  • Retail

  • Guest Relations

  • Non-Profits

  • Styling

  • Fashion

The Quell Foundation

Social Media Marketing Assistant | Present

Altar’d State | Aug 2022 - Present

Brand Representative

Lilly Pulitzer | July 2021 – Nov 2021

Seasonal Sales Associate

-Sold designer apparel, shoes, and accessories on the retail floor reaching the company’s sales goal

-Styled brand-name outfits for customers and attended to customer needs

-Performed necessary transactions on the POS system

-Organized merchandise and kept store orderly and impeccably clean

Pulse Agency | 2021

Junior Account Executive

-Created public relations campaigns for Boca Raton Town Center Mall and the Quell Foundation

-Presented marketing materials as a team to our clients

TransMedia Group | May 2021- Sept 2021

Publicity Assistant

-Drafted press releases and graphics for social media and public relations campaigns 

-Compiled media lists to pitched to potential clients

-Attended staff meetings

 HerCampus | Jan 2020 - May 2020

Staff Writer

-Wrote Articles published by HerCampus Magazine

- “How to Keep Your Color-Treated Hair Looking Healthy and Luscious” (March 23, 2020)

- “Fun Hobbies to Pick Up While Staying At Home” (March 29, 2020)

Expanding Boundaries International | May 2020-Oct 2020

Social Media Management Intern

-Posted weekly on social media platforms

-Wrote educational articles for the study abroad organization’s website

-Assisted manager with developing a new marketing strategy for the non-profit organization

 Live Love Wear It | May 2020-Oct 2020

Fashion & Lifestyle Editorial Intern

-Pitched and developed weekly articles for start-up online fashion and lifestyle magazine

-attended staff meetings

 Lynn University Fashion Show Production Models Committee | Spring 2019

-Identified models for an annual fashion show, creating individual portfolios with demographic info

-Secured 40+ students to walk the runway

-Scheduled mandatory meetings with models and supplied logistical updates


EDUCATION

B.A.  Communication & Emerging Media

Minor: Fashion and Retail

Lynn University | Boca Raton, FL | May 2022


Resume

Connect with me on LinkedIn!

LinkedIn